Singapore-based private car distributorship Eurokars Group has officially welcomed a new wave of customers, marked by its first delivery of an all-new unit from Morris Garage (MG) that has recently entered the Indonesian automotive business.
Eurokars Group Indonesia inaugurated MG customer deliveries with a handover ceremony on Tuesday, which saw client Mira Amiranti receiving the key to the first-ever MG ZS in its black knight exterior color.
“Although this is the first customer to take possession of the MG ZS, many others have already expressed their interest in the car after experiencing its comfort, performance and drivability,” CEO Herbert Kwee said in a statement.
Kwee hoped that the first delivery would underline his company’s commitment to offering exceptional customer service and best-in-class experience.
Eurokars Indonesia has launched MG’s first two digital showrooms in Lippo Mall Puri in West Jakarta and The Breeze BSD City in Tangerang, Banten, aimed at providing an up-close and personal visual experience through interactive displays.
Kwee said the digital showrooms could allow prospective customers to derive first-hand experience and gain in-depth understanding of MG and its myriad product attributes.
“Our digital showrooms feature state-of-the-art and highly interactive table-top displays designed to provide a 360-degree immersive environment that informs our customers about MG’s advanced technology and the benefits of driving a MG car,” Kwee said.
“Full-size cars are displayed on screens, allowing customers to explore a wide variety of models as well as a wide spectrum of customization options,” he added.
The MG ZS, which is a subcompact crossover Sport Utility Vehicle (SUV), is available in two variants, Excite and Ignite, with prices starting at under Rp 300 million (US$18,300).
Managing director of MG Indonesia, Figo Lee, held a virtual launch of the new brand on March 24.
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