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Universal’s latest theater deal brings some movies to streaming faster


Universal Pictures has forged a partnership with Cinemark to make theatrical exclusivity more realistic in the midst of a pandemic. Back in July, the movie studio struck a similar deal with AMC, which will make films available much earlier through streaming/video-on-demand services. The terms with Cinemark’s are a bit different, though. Their agreement requires 17 days of theatrical exclusivity for all Universal Pictures and Focus Features films like AMC does. However, it also includes the stipulation that any film that earns $50 million or more during its opening weekend will have to be exclusively shown in theatres for 31 days.

According to Variety, the terms for the newer agreement will now also apply to AMC. That means you’ll most likely have to wait a month before you can watch upcoming big releases like Fast & Furious F9 and Jurassic World: Dominion in the comfort of your own home. That said, the studio can keep showing its films in cinemas even after they debut on streaming or VOD services if it wants to in order to maximize their earning potential.

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